In the early days of the internet, AOL was extremely popular. The service had millions of users that used its internet services including instant messenger and its web portal that directed customers to niche websites in it’s network and services.
Redesign Aol’s aging global hub for breaking news, sports & finance serving it’s diverse demographic audience.
Create a content hub to support the Aol company rebrand. The content hub supported the company’s primary goal of serving a broad diverse audience with varying interests. Leveraging entertainment as a focal point and allowing its consumer audience to quickly customize their user experience based on individual interests the design successfully launched and was able to attract a younger demographic.