All Design Transparent

B.Combs reached out to me to help its fledgling startup team define a brand identity and a comprehensive platform user experience.  The goal of the platform aims to save teachers and administrators time, by aggregating activities and events, automating processes, and providing actionable metrics.

The Challenge: 

Create a comprehensive platform composed of mini apps aggregated into one social user experience that serves three distinct user groups: admin, manager and consumer.

The Solution:

Research, product strategy, design, and iterative prototyping for a new digital experience focused on ease of use and streamlined intuitive interfaces that leverage a WYSIWYG (what you see is what you get) administrative view.

My Role

  • Branding
  • Digital experience strategy
  • UX research ( Interviews, Persona development & Product testing)
  • Wireframing
  • Responsive web design and prototyping
  • Navigation schema