Dermension: Skin Care Systems for Men
Created for all skin types Dermension skin care products are engineered specifically to address the unique skincare issues faced by men today. Dermension is dedicated to giving men both the education and the tools to make a smooth, clean, clear complexion facial care regimen part of their everyday lives.
Develop a line of men’s cosmetics with an aesthetic communicating the active, scientifically formulated, dynamic lifestyle of modern day men, with bottles in primary tones and the use of texts featuring the ingredients as the main element.
The proposal was to communicate that each product in the line is part of a comprehensive skincare system that should be applied in sequential order. The selection of the typographic fonts together with the composition of the texts strive to give the line its own personality and a language appropriate to the world of cosmetics. The colors employed underline the basic and masculine character of the product.